Oceans is on a mission to help fast-growing companies like Beehiiv, Morning Brew and others hire top-tier overseas talent. Their focus is simple: enable clients to grow more profitably by connecting them with the best people at a fraction of the cost they would pay in the US market. The company had everything going for it — high growth, a strong team, and a healthy business model. But there was one thing missing: a streamlined financial system that could keep up with their success.
That’s when they turned to Fuelfinance.
“I have already recommended Fuel to many companies. The time we started using Fuel at Oceans was the best time. We are the perfect customer for Fuel — one that’s gone from an idea to a proven startup, transitioning from the “CEO does everything” phase to hiring a larger team.”
Ian Myers
Founder and CEO at Oceans
Imagine this: Oceans is growing rapidly, scaling its operations, and everything looks great on the surface. But behind the scenes, Ian, the CEO, is juggling financial data across a bunch of platforms — Google Sheets, QuickBooks, Stripe, HubSpot — and dealing with countless manual processes to keep track of everything.
As the business scaled, Ian knew something had to change. There was a lack of clear reports, inconsistent data, and a team constantly asking him for information. “Everyone was coming to me asking for numbers. It was draining my time and energy.”
It was tough to track key metrics like customer churn, profit margins, and do forecasting. Ian realized Oceans needed a way to level up their operations, set clear goals, and move from “CEO does everything” to a more efficient, data-driven company.
One live dashboard, unified data, and forecasting/churn/AR analytics. Oceans’ finance now runs as a single system.
First, we pulled everything into one place and built a real-time, automated Dashboard. Now, Ian and his team could access all their financial data in one spot, saving hours previously spent jumping between platforms and allowing them to make quicker, smarter decisions.
We helped Oceans establish a unified and standardized way of tracking all their financial data. No more disparate reports or inconsistent tracking methods — everything was aligned and streamlined.
Before Fuel, Oceans had no clear forecasting or budgeting system, making it tough to plan ahead. So, we implemented a solid forecasting process, reducing their deviation from forecast to actual performance from 50% to just 5-10%. They could now plan with confidence and quickly adjust when things didn’t go as expected.
We set up churn analytics, breaking it down by business unit. This gave Oceans real-time insights into customer retention and allowed them to address churn before it escalated.
Oceans was losing revenue from overdue invoices. We helped them streamline the accounts receivables process and implement penalty fees for overdue payments. This improved their cash flow and stopped unnecessary revenue loss.
To give Oceans a better understanding of their financial health, we introduced industry benchmarking tools that compared their key metrics with peers in their sector. This allowed Ian and the team to see how they were performing relative to competitors and made it easier to identify areas for improvement.
Oceans wasn’t satisfied with their current financial provider, so we helped them find a better fit, saving them $20K annually. The new provider streamlined their financial processes and gave them better support.
Ian Myers
Founder and CEO at Oceans
The overhaul delivered major time savings, sharper real-time decisions, and clear control over profitability and performance versus peers.
The biggest win for Oceans was time. “The biggest ROI has really been time — my time, my team’s time,” Ian says. With automation in place, they saved hundreds of hours every month, freeing up valuable time for more strategic work.
With all their data in one place, Oceans could track key metrics like churn, CAC, and profit margins in real-time. “The dashboard you guys do is the most valuable thing for me,” Ian shares. This real-time insight allowed the team to make informed, data-driven decisions without delays.
With churn analysis and profit margin tracking, Oceans now understood their financial performance at a much deeper level. They were able to optimize their business model, increasing efficiency and profitability.
With benchmarking tools in place, Oceans could see how they stacked up against industry peers. This gave them a clear picture of their financial health, enabling them to stay competitive and focused on growth.
