ColdIQ is a GTM one-stop shop. From LinkedIn ads to outbound sales processes, they do it all. With three main revenue streams – GTM agency, a coaching program, and a GTM tool directory – they’re building something big. ColdIQ is fully bootstrapped, and what started at $0 has already scaled to $3M ARR in less than 2 years. Everything they do is profitability-first, and Alex Vacca and his co-founder Michel Lieben make sure it stays that way. They’re building their business publicly, sharing their journey with the world through social media.
“When you're working with an external service provider, what really matters is how much they care about your business. And with our Dedicated CFO and the Fuelfinance team, it's obvious — they're all in.”
alex Vacca
Co-Founder and COO at ColdIQ
In the beginning, ColdIQ was just Alex and his co-founder, Michel, running everything. Alex was the sales guy, the service deliverer, the finance guru, the legal expert, the operations manager. Classic story.
When they hit $40K MRR, Alex realized that he couldn’t keep up with the growth. He couldn’t afford to spend 8 hours every week on finance anymore. He needed to systematize and optimize the financial side of things, so he could spend more time scaling the business.
They needed answers to the big questions. What products are making us money? Which customers are the most profitable? How much profit are we actually making on each product?
But they had no idea how to get that clarity.
Then, Alex randomly saw Fuel on social media. It was exactly what he needed. A dedicated CFO, customizable dashboards, and the flexibility to make the financial system his own. “I need someone with more expertise than me to manage my finances, especially for a growing tech company,” Alex thought.
And that’s when we met.
With Fuelfinance, ColdIQ got a CFO in the trenches and one live dashboard pulling all data into revenue, plan‑vs‑actual, product, and unit‑economics views.
First, we assigned a dedicated CFO. One who was there to advise, answer questions, cheer on your LinkedIn posts and be a true extension of their team. Whether it was Loom videos, weekly financial advice, or building out a custom dashboard, Alex knew he could rely on Fuel’s team for expert insights.
We pulled in all their financial data — Stripe, Airtable, bank account, etc.—and threw it all into a custom dashboard. Now, Alex could get real-time financial reports at a glance.
Fuel team developed custom reporting solutions tailored to each of Jome’s 16 markets, ensuring precise insights and localized financial clarity.
We built out more advanced, customized analyses tailored to ColdIQ’s needs. First, we got to work building a revenue analysis dashboard. It tracked product performance, customer revenue, and regional insights, all in real-time. They now had full visibility into where the money was coming from and could make quick adjustments.
We tackled the product performance side. We implemented a product-wise analysis, giving ColdIQ a deep dive into every revenue stream — from their core agency business to the recently relaunched coaching program. They could now track revenues, margins, and expenses for each product, pinpointing areas for improvement.
Fuelfinance implemented a system to calculate the profitability of each market.
Their old agency was taking forever to close the books. So we switched them to QuickBooks and Fuel accounting. Now, instead of waiting 25 days for financial reports, they could close in just 10 days.
Alex Vacca
Co-Founder and COO at ColdIQ
ColdIQ achieved MRR growth, a faster month‑end close, and real‑time clarity by product, client, and region, so every decision is backed by data.
In just 8 months, ColdIQ grew their revenue by 236% — going from $67K MRR to $250K MRR. All thanks to greater visibility into the business and smart financial management.
Fuel gave ColdIQ a clear financial picture with detailed revenue analysis by product, client, and region. Alex gained insights into revenue drivers, customer performance, and regional profitability, enabling better decision-making and more effective growth planning.
ColdIQ went from a 25-day close to just 10 days, significantly speeding up their financial insights.
With detailed tracking on each product’s performance, ColdIQ is now focused on high-margin, scalable revenue streams.
Alex and his team now have full confidence in their financials. No more guessing or waiting on late reports. With Fuel’s dashboard and analysis, they can make quick, informed decisions every month.
