Pitch deck examples: how to Uber your pitch - Fuel Finance
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11.11.2022

Pitch deck examples: how to Uber your pitch

If you have binge-watched inspirational movies about Silicon Valley, you are probably familiar with the signature “elevator pitch moment.” In reality, before giving you money for your dreams, investors would want to see your best pitch deck behavior. The movies never show a 2-hour 20-something slide show that actually persuades people to invest in your business idea. So let’s talk about what happens behind closed doors and, more importantly, answer the question, “Do I have to use the Airbnb pitch deck template?

Terms.

A pitch deck is

Best pitch deck templates: the golden ratio presentations that wowed the investors.

  • a brief presentation that provides investors with an overview of your business
    that might help you raise venture capital for your business
  • a fundraising tool, whether you’re looking to raise $50,000, $500,000, or $50 million
  • a 10-20 slide presentation designed to give a summary of your company, your business plan, and your startup vision

And it takes up to 15 minutes. That’s why they call it a pitch. Not a home run.

A tip: It also serves very different purposes, multiple pitch deck examples for multiple goals, from trying to get a meeting with a new investor to presenting in front of a stage.

For instance, a tinder pitch deck or a WeWork pitch deck.

A pitch deck’s essential info includes:

  • Your product
  • your business model
  • monetization strategy
  • your team

A pitch deck must thrill people to join your company or make them empty their pockets to invest in it.

Your presentation should answer the following questions:

1. What problems are you solving?

2. How do you solve them?

3. Why should someone invest in you?

General tips:

Scenario 1: if you get to present a pitch deck to potential investors yourself, it should be very visual and easily seen from afar. You will be in charge of the talking.

Scenario 2: if potential investors will get your startup pitch deck via email, make it self-explanatory. Don’t be afraid of small fonts. Investors also have a zoom-in button.

A tip: find a tool to track your reader’s activity. To see if investors read your original deck and if not, what stopped them. Maybe you included unnecessary info, or your soon-to-be-share-holder found your meme offensive. In any case, this is vital when choosing the frequency for follow-up emails. This way, even an unanswered email can give you a valuable lesson.

10 Essentials to Enclose in a Great Pitch Deck

  1. Intro.

Using clear terms, explain your business. Simplify complex ideas, so your audience can understand them. Your investors will not always understand your field. You might want to include a unique value proposition in your first slide. Compare your product or service to another company, but do not make it about them.

You get one slide. And one slide only.

  1. Problem.

The pitch deck needs to explain a problem that the target market faces. Basically, answer the question of why your product should be on the market. What is the pain point of your target audience? Get on the drama queen side for a change, and vividly describe how miserable people feel.

  1. Target market.

Your product is aimed at a specific group. Form a group of people that share similar traits. Create personas that represent those people. Give them names and personalities and feature them in your original pitch deck.

More importantly, research info on the competitive landscape of your realm of business and highlight the market opportunity. What is the market size for products or services like those offered by the business?

  1. Solution

Disclaimer, everything above used at most 5 slides, so you still get 15 more.

This slide states how your company/product/service solves the pains your target audience is facing.

Remember how everything requires storytelling? The best way to dispatch this statement is through a narrative approach. Think of it as TikTok. If you only react to something if it’s relatable, so provide relatable stories of customers using your product to improve their lives.

Hire a designer to support those statements with illustrations of the products or services, including photographs, screenshots, or even videos.

  1. Marketing and sales strategy.

Describe the process of how the product will be marketed. What tools will you use to hunt your targeted audience: will you get a collaboration with a fashion company or rent a billboard on a highway? You might even create a documentary for KPI’s sake. Keep in mind that this is another chance to leverage the understanding of the market size and show your potential investors how your advertising technique differs from your competition.

Also, show your investors you know the difference between marketing and sales. But more importantly, show them how you can do both to track and persuade people to buy from you.

  1. Competition slide. Another slide, another ride. Being similar in the recipe only works for Pepsi and Coke. On this slide, include the qualities that set your product or service apart from your competitors.
  2. Team. The team slide should spotlight a company’s management team’s expertise. Nobody cares about who they are. Investors want to know whether your team can market and sell a product. Demonstrate how their previous experience can help establish the company’s competitive advantage.
  3. Financials. List income statements and projected growth, and describe your business model. The most effective way to show it is via dashboards. Pie charts or bar graphs speak louder than out-of-context numbers. If you are in a rush or simply don’t want to deal with that, book a session with one of fuelfinance’s people. We do the spreadsheets and visualize them for the investors, you do the thinking.
  4. Traction. This slide is your validation ticket. Potential investors want to see month-over-month growth through early sales and support.

If you have difficulties with this one, try to think of your company’s milestones, such as the number of users, annual revenue return rate, profit margins, amount of traffic generated, engagement rate, partnerships, and clients achieved or numbers of users. Simply list them in bullet points. That will suffice.

  1. Investments and funding. Sometimes, founders will draft a great pitch deck that forgets a key piece of information: the cut of money needed to fund the project. This is literally why you have been doing everything mentioned above.

Note how your funding will be spent to help the company expand and reach its goals. By explaining this, you will build much-needed trust with investors.

  1. Call to action.

This one is on the surface. People respond to CTA. Have you ever wondered how many times you liked/shared something because of the magic words “Like/share/repost” spell? So go try it on your investors.

THE JUICE: The Best Pitch Deck Examples and templates

Welcome to the pitch deck startup Pinterest. Get ready to tailor up one of your own. Steal like an artist.

How to go from a good pitch deck to a great pitch deck?

We have digested over 100 great pitch deck examples to give you the crème de la crème insights and save you time.

Lot #1 Sequoia Capital Pitch Deck

Disclaimer: their slide deck is outlined to get ready to develop a pitch for seeking investors. This pitch is structured to answer potential questions of the investors.

Each pitch deck slide will help you walk your potential investors through the one-in-a-million investment chance you’re delivering. The slides from the Sequoia Capital Pitch Deck Template have a specific intent that leads them down the path of discovery in your pitch.

  1. Problem: opening slide. You start bold with the problem that your target audience feels. This is a setup for their pitch.
  2. Solution: follows up the problem by showing the solution to the previous slide’s problem.
  3. Why Now?: The question mark opens up an opportunity to discuss the existing market validation.
  4. Market Size: scare your investors with the number of people they can profit from.
  5. Competition: Show off your market research skills by finding how many competitors currently exist in your market and how your solution is a better fit for customers.
  6. Product: well, you know it the best, so simply tell other people about it.
  7. Business Model: A solid business model = better returns for them.
  8. Team slide: This slide is your time to shine a light on all those behind the company.
  9. Board/Advisors: they included this as an additional slide that can be useful for discussing the growth potential.
  10. Financial Model: This slide unveils your current success before moving on to the final slide – fundraising. Get ready to answer investors’ questions.
  11. Fundraising: Your final slide is almost like your call to action. 
  12. Enjoy the last words: The Sequoia Capital Deck can be changed to fit your particular needs, such as removing slides or revising the order of slides presented. 

Homework: think about the selling point of the Sequoia Capital pitch deck.

Lot #2 Airbnb Pitch Deck Template

The Airbnb Pitch Deck usually gets googled the most. Probably because it is extremely popular, this is a classic 10-Slide Investor Deck template, and most startups get a page from their playbook.

This is the Original Airbnb Pitch Deck slide layout:

  1. Cover slide (or title slide)
  2. Problem
  3. Solution
  4. Market Validation
  5. Market Size
  6. Product
  7. Business Model >>>> This is the main character of the presentation slide deck.
  8. Market Adoption
  9. Competition
  10. Competitive Advantages
  11. Team Slide
  12. Press
  13. Users Testimonials
  14. Financial Model

In the business model slide, they managed to lay out their revenue model in a way anyone could understand. They make a 10% commission on each transaction, perioddd.

Remember, if you want to get some help with the financial business model, you can rely on Fuelfinance. We get spreadsheets done, and what is more important – we love doing that.

Lot #3 BuzzFeed Pitch Deck

Originally, BuzzFeed was only five people in a tiny office in Chinatown. But one day they woke up and decided to go big.

Their UVP point was visualized on slide 18 of their pitch deck. BuzzFeed launched the idea to treat advertisement as content instead of having content and advertisement as two different entities.

Content generated by users, computer algorithms, and advertisers made them different from other journalistic websites.

In the pitch deck, BuzzFeed founders showed precisely how their idea worked and how it would look online. They also illustrated how the “advertisement as content” idea would benefit them, adding screenshots of the actual website.

See their second-last slide? They were not shy to show just how their idea on viral media could take off.

Insights. Source “Trust me, bro”

  • If you’re in the SaaS business, use your product screenshots to visualize your vision.
  • Draw a comparison between you and your main competitor. Start with the features, then kick off with benefits to explain why those features are worth investing in.

Emphasize the importance of timing because your idea/product/service is the right person at the right time.

For example, Dropbox did it by highlighting trends that are relevant to its target audience. Like growing interest in the use of digital devices and more remote teams.

  • Using storytelling. We are people. We buy stories. To explain a problem you are solving, make it relatable and easier to understand. A good pitch deck puts investors in the customers’ shoes. A great pitch deck naturally makes intrigued to learn about the solution.

Tinder chose a safe option of walking investors through a customer journey map with screenshots.

General mantra

Consider this before hitting the “sent” button on your pitch deck email.

1. Be straightforward. You may want to splurge and overload investors with information on their first pitch deck, but remember, “the less is often more.”

Clearly-explained visions, bullet points, and infographic content are more attractive than lots of text. Avoid the lead to unnecessary. Or you will not get a chance to hear the important ones.

2. Story over stats. Put your raw numbers into contexts and stories.

3. Keep it updated. Include only recent milestones, and avoid presenting out-of-date information.

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