Blog
February 18, 2025
Yuliya Datsyuk
July 29, 2025

🎁 Free Small Business Budget Template for 2025 + Tips

In his book Profit First, Mike Michalowicz writes that 83% of small businesses operate on a “check-to-check” basis, meaning they don't have enough cash flow to cover their expenses from one payment cycle to the next.

Considering that 74% of small business owners have reported an increase in costs due to inflation, things probably won’t get any easier soon. That doesn’t mean there’s no way out, though. If these sound like your current challenges, a solid business budget template is the best gift for your small business for 2025. 

What is a business budget template?

A business budget template helps companies monitor, track and manage their revenue and expenses over a certain period, e.g., a month, quarter or year. Think of it as a compass that helps you navigate financial decisions.

Why do you need a business budget template?

The short answer is—to manage your finances effectively. A well-structured business budget template will help you make a realistic budget by giving you categories for different expense types. Let's take a food truck business as an example. 

Its template includes categories like ingredient costs, fuel expenses and maintenance. If the business allocates $1,500 for food supplies according to current prices but spends $2,000, the owner should probably investigate the reasons for the increase. Similarly, you should plan labor costs and other expenses to be able to see if you can afford them and make a profit. Plus, plan vs actual variations allow you to adapt the staffing strategy and food spending better in the future.

How to go about creating your small business budget

Inaccurate data collection, unpredictable market conditions and limited cash flow—all of this makes creating a small business budget a dull and intimidating task. It seems confusing at first, but you’ll soon get the hang of it.

This is where Fuelfinance comes in, making your life simpler. Fuelfinance is a cloud-based small business financial management tool made to help SMBs and startups. How? For example, most small business owners struggle to create accurate budgets, which leads to overspending. As a financial planning software tool, Fuelfinance helps you create a realistic business budget based on past financial data pulled automatically.

Maybe you have trouble predicting cash flow, making it difficult to plan for unexpected expenses. This can strain your small business budget. Fuelfinance uses algorithms to help you visualize your cash flow and make adjustments if necessary.

Plus, Fuelfinance automatically generates financial reports with data pulled from your accounting software, allowing you to focus on your business strategy. 

Now, let's take a look at what you need to do to create your small business budget.

Set your foundation

Any architect will tell you that nothing can last without a solid foundation. So, it’s best to make one before you start creating your budget. Here’s how:

  • Define your key goals: Is this year about profitability, scaling or innovation? Take these goals and translate them into a main financial target. Is it to increase business income and revenue streams by 20%? Or maybe to grow revenue by offering new products?
  • Make sure everyone knows their impact on the goal: Everyone in your company needs to understand how their actions impact the company's overall financial performance. Make sure you have regular team meetings and feedback loops where you discuss employee contributions and adjust strategy if needed.
  • Track all measurable metrics: Track key performance indicators (KPIs). Assess team capacity and productivity. Account for conversion rates by measuring how many website visitors become customers and how your revenue has changed compared to the previous period. Tracking these metrics is key to understanding where you’re at before you start planning for the future.
  • Make two budgeting scenarios

    Yes, you need two budgeting scenarios to be ready for different financial outcomes:

  • Baseline scenario: This is your starting point, a prediction of what your budget needs to be for you to be able to achieve the bare minimum.
  • Target scenario: This is the best-case picture of what your company should ideally achieve.
  • Baseline scenario

    Take a look at how you can figure out your baseline scenario:

  • Calculate your breakeven point: Use fixed and variable costs like salary, rent, commissions, utilities and packaging. Sum them up to get the minimum monthly revenue.
  • Set minimum revenue goals for each team: Calculate sales qualified leads (SQLs) and deals needed for your sales teams. If your average deal size is $1,000 and you aim for $50,000 in sales for the month, you would need 50 deals. Estimate marketing qualified leads (MQLs) for your marketing team to feed sales. If 20% of MQLs become SQLs, you need 250 MQLs to get 50 SQLs.
  • Align with teams: Communicate with team leaders. Make sure your targets are realistic. Hold meetings with team leaders to discuss goals and ensure everyone understands their role in achieving these targets.
  • Track bottlenecks: If you are having problems converting leads, you might need to adjust your sales or marketing processes. Evaluate your marketing strategies to determine if they are attracting the right audience.
  • Calculate budget: Start with essential expenses. Focus on things like salaries, rent, utilities and essential supplies. Distribute budgets by department; cover only what's needed to break even. 
  • Target scenario

    Here is how you can make your ideal scenario come true:

  • Set a profit target: Define a revenue goal that supports company objectives. For example, your objective can be to expand your product line and increase revenue by 15%.
  • Align sales and marketing goals: Figure out how much revenue you need to generate and how many leads you need with an X% conversion rate. For your marketing goals, pinpoint what strategies can get you X leads. Figure out what else you can improve.
  • Plan for risk and adjustment: List possible risks (e.g., new channels underperforming) and create backup plans. Have alternative marketing strategies ready like shifting your budget to proven channels.
  • Align with teams: Make sure teams are aligned, allocate resources effectively to support growth and manage interdependencies.
  • Calculate budget: Calculate each department's budget on the expected impact towards the growth target. If possible, allocate some extra funds for high-impact areas (e.g., high-performing marketing channels).
  • Pick a budgeting strategy for your business stage

    Choose the right strategy depending on which business stage your company is in. Below, you will find a table that will help you pick your budget depending on where you currently are.

    Business stageCash flowP&LKPIs
    $0-$1MWeekly and monthly cash flow budgets for departmentsBasic, focusing on revenue, key costs and breakevenHigh-level only
    $1M-$5MMore detailed budgets segmented by department; some flexibility for growth but still controlledExpanded, with department-level detailTracking weekly progress and KPIs
    $5M-$10MQuarterly, monthly or weekly-focused, with more flexibility in departmental budgetsHeads own department budgets; monthly adjustments for scalingBalancing growth with cash preservation
    $10M-$50MEach department head is responsible  for managing and staying within their assigned budgetStrategic forecast for 1-5 years combined with yearly and monthly planningStrategic focus on both growth and efficiency, aligned with long-term goals

    Now, let’s dive into the six profit-first business budget hacks that will help you come out with a profit, no matter your current situation.

    Flip the profit formula

    Instead of the traditional approach which states that Profit = Revenue - Expenses. Use this one instead:

    Revenue - Profit = Expenses

    This way, you ensure you achieve your profit goals before you spend on other costs. Let’s see an example:

  • Start with revenue: Let’s say your company makes $100,000 in sales.
  • Profit goal: For example, you want to keep $20,000 as profit.
  • Calculate expenses: Using the formula, subtract your desired profit from your revenue. $100,000 (Revenue) - $20,000 (Profit) = $80,000 (Expenses)
  • This means you should minimize your expenses to $80,000 to hit the $20,000 target.

    Use the “small plates” method

    The “small plates” method is a budgeting strategy that helps you break down your business finances into manageable chunks. For example, if employee salaries are $150,000, break them down into bite-sized pieces, like admin staff, sales team and management salaries. This is an effective method that makes financial management much simpler.

    Do a cash flow check twice a month

    By doing a cash flow check twice per month, you give yourself more financial control. This means you don’t get surprises after a full month (or worse yet—a couple of months). A cash flow check helps you by:

  • Improving financial awareness: See where your money is coming and going. This way you can make better financial decisions and avoid unnecessary spending.
  • Detecting problems early: Monitoring your cash flow lets you identify cash shortages or financial issues, giving you time to address them.
  • Adjusting your budget: Cash flow reviews make sure you are not pouring money into areas that are not giving you returns. This way, you eliminate wasteful spending.
  • Read also: Cash Flow Forecast & Planning: a Step-by-step Guide

    Use the Pareto Overlap (80/20 Rule)

    The Pareto principle states that 80% of your income comes from 20% of your clients. Identify those key revenue streams and give them most of your attention to maximize profitability. You can find those revenue streams by:

  • Reviewing your financial statements: Analyze your profit and loss statements to locate those profitable revenue streams. 
  • Analyzing profit margins: Figure out the profitability of each revenue stream. If the stream has high revenue but low profitability, you may want to turn your focus elsewhere.
  • Asking for customer feedback: Ask your customers what product or service they value most. That way, you can align your products and services with customer demand and make more money by meeting audience needs and expectations.
  • Keep profit out of reach

    Keep your profits account in a separate bank and out of easy reach. This way, you won’t be tempted to spend money on something you may not need. If you don’t spend your money immediately, you can reinvest it into your business by, for example, upgrading your technology. This way, you also create a financial cushion. If you come across some unexpected expenses or low income periods your company can remain stable and operational.

    Pay yourself first

    Before paying any bills, distribute your money to your Profit, Tax and Owner's comp accounts first. If you realize there’s not enough left to cover expenses, it's time to start cost-cutting. Focus on reducing variable costs and cutting unnecessary expenses like expensive office spaces, frequent travel or non-essential training programs to stay within your budget.

    How else can Fuelfinance help you?

    The main idea behind Fuelfinance is to make the lives of small business owners easier. It relies on the simplicity and familiarity of Google Sheets and a simple dashboard design to help you create your small business budget—and more.

    All in one dashboard

    The star of the show is our all-in-one dashboard that imports all important metrics from your accounting via a QuickBooks integration. This lets you see all your business finances in one place; that way, you can easily monitor KPIs tailored to your specific business model. It's updated in real time, so you can say goodbye to manual updates.

    See also: 31 Agency Metrics & KPIs to Stay Profitable + Cheat Sheet

    Financial statement generation

    You get three main financial statements: the Profit & Loss Statement, Balance Sheet and Cash Flow Statement. Fuelfinance gives you quick access to revenue streams and operating expenses. This way, financial reporting is much easier since you focus on analyzing the data instead of doing the calculations. 

    See also: Best Financial Reporting Software & Tools: Our Top 6 Picks

    Expert financial support

    A key benefit of Fuelfinance is the expert financial support we provide. You can contact a dedicated financial specialist who helps you identify cash flow problems. They act as your outsourced CFO, finding areas for improvement and helping you optimize your small business budget.

    Budget optimization

    To optimize your budget, you need to understand Plan vs. Actual analysis. This compares your projected outcomes (the plan) with the actual results (the actual). Fuelfinance gives you the tools to do the plan vs. actual analysis efficiently by offering:

  • Automated tracking: Fuelfinance automates the collection and comparison of planned versus actual financial data.
  • Real-time insights: The platform gives real-time visibility into financial performance, helping you spot differences between planned and actual results as they happen.
  • User-friendly dashboards: Fuelfinance has dashboards that visualize data, making it easier for business owners to understand their financial position.
  • Reports: The platform creates reports that highlight key differences and suggest steps for improvement.
  • Financial management for pre-seed stage startups

    We also created Bootstrap—a free financial management system for early-stage startups. If you’re trying to take your business off the ground, finances might be intimidating and time-consuming.

    With Bootstrap, you get important features like profit and loss statements (P&L), cash flow analysis, and helpful tips on how to manage them. It's very intuitive and easy to use, so people without financial backgrounds won't have problems navigating it.

    Ready for financial peace of mind?

    Making a stable and efficient financial model doesn't have to be a headache. It might look like that at first glance, especially if you are a startup or a small business, but we’re here to help.

    Fuelfinance is a user-friendly financial app made specifically to make business budgeting simple and help you reach financial health, or better yet—your financial goals. With dedicated support from financial experts, we make sure you have support whenever you need it. By choosing Fuelfinance, you're not just choosing software; you're partnering with a tool that grows alongside your business. 

    Start your financial smooth sailing today. Book a demo here.

    FAQs

    How do I make a budget sheet for my business?

    To make a budget sheet for your business, get your past financial data like business income and business expenses. Categorize them into fixed costs and variable costs, then calculate total revenue and subtract expenses to determine profit or loss. Then, input your projected revenue and subtract total expenses to see your expected profit or loss.

    What is the 50/30/20 budget for a business?

    This means that 50% of your business income goes to essential expenses, like fixed costs (e.g., employee wages), 30% to development (e.g., marketing costs and business investments) and 20% to unexpected expenses and financial obligations.

    How do I write a budget for my business?

    To write a budget for your business, start by figuring out your target revenue based on historical data and market research. Next, divide expenses into fixed (like salaries) and variable costs (such as marketing costs and supplies). Subtract your total expenses from your projected revenue to figure out your expected profit or loss. Using Fuelfinance can simplify the budgeting process for your small business.

    Is there an Excel budget template?

    Yes, there are several free business budget templates for Excel you can find online. They typically include sections for income, fixed costs and variable expenses and allow you to track your financial performance.

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