We created a template to help our exec team evaluate projects with clear ROI and all the numbers.

Here’s how it works:

For recurring revenue, input the projected new revenue, customer count, LTV, and gross profit margin. The calculator does the rest: Net MRR, LTV per customer, and CAC.

For one-offs, enter new revenue and customer count.

Once you input everything, you’ll see the ROI, payback period, cost efficiency, and LTV to CAC ratio.

LTV should be 3x bigger than CAC.

Don’t forget to compare your results with industry benchmarks.

If you want this template, download it here.